Metaphor has been part of the Dubai community for over five years, building on more than three decades of experience to bring trusted school stationery, educational toys, and school supplies to families. From traditional compass boxes to uniquely designed notebooks, our collection includes everything students and parents need for school and creativity. With a strong distribution network, we’re committed to providing quality essentials that reach far and wide. Beyond stationery, we offer a selection of books, cards, toys, and craft materials for all ages, bringing a little joy to every household and supporting a love for learning that we hold close to our hearts.